Other legal NJ sportsbooks
This is a robust market for sports betting, and there are a number of additional legal sportsbooks in New Jersey. Here is the complete rundown:
ESPN Bet Sportsbook New Jersey
On November 14, 2023, New Jersey sports bettors were first able to wager through ESPN Bet, a new sportsbook site branded by ESPN and backed by PENN Entertainment. ESPN Bet is the new front-facing product that replaces Barstool Sportsbook, with PENN completing the transition across 17 states in just three months, an incredibly impressive accomplishment.
Early signs point to ESPN Bet emerging as a top-notch online sportsbook site, especially given ESPN's moniker as “The Worldwide Leader in Sports.” The attention to detail in every aspect of the transition has not only resulted in a smooth conversion but also an upgraded product overall.
Borgata Sportsbook New Jersey
The Borgata NJ online sportsbook was rolled out in May 2019, and in New Jersey, this name is synonymous with legitimate, legal gaming. The Borgata Hotel & Casino in Atlantic City opened its doors for the first time in June 2003, so it is an AC fixture from way back.
Borgata is owned by MGM Resorts International, and there is a physical BetMGM sportsbook at the Borgata Hotel & Casino. The online sportsbook interface is nearly identical to the BetMGM book with a slightly different color scheme.
BetPARX Sportsbook New Jersey
The BetPARX online sportsbook is a name that is familiar to people in South and Central New Jersey. PARX Casino is a long-standing brick-and-mortar gaming facility in the Philadelphia suburb of Bensalem, and it is easily accessible to many people in Jersey. They operate a land-based NJ sportsbook at venerable Freehold Raceway, the oldest horse racing track in the United States.
Their platform gets a thumbs up for the crystal clear graphics and simple, practical functionality. BetPARX offers an industry-standard sign-up bonus and promotions for existing users throughout the year.
Hard Rock Bet Sportsbook New Jersey
The Hard Rock Bet NJ online sportsbook was launched just a couple of weeks before the Super Bowl in 2019, so they got an early revenue infusion that helped them hit the ground running. There is also a physical Hard Rock Hotel & Casino on the boardwalk in Atlantic City with a retail sportsbook.
Fans of the brand may enjoy the connection, but the site is simply not as well-designed as the top sportsbooks in New Jersey. The welcome bonus is one of the least generous as well, and this is why Hard Rock Bet NJ has been placed toward the bottom of our list.
Prime Sports Sportsbook New Jersey
Prime Sportsbook made its New Jersey debut on April 3, 2024, with a unique offering aimed at traditional bettors. The platform is backed by Ocean Casino Resort in Atlantic City but operates solely as an online sportsbook without a physical retail location in the state. Unlike many of its competitors, Prime Sportsbook focuses on delivering an "old-school" betting experience with reduced juice, high betting limits, and no restrictions on winning accounts.
The sportsbook is particularly appealing to serious bettors, offering a straightforward approach with fast payouts and a commitment to customer service. While it lacks the flashy bonuses and extensive marketing campaigns of its competitors, Prime Sportsbook has quickly earned a reputation among those who appreciate its no-nonsense approach to sports betting.
Bally Bet Sportsbook New Jersey
Bally Bet launched its online sportsbook in New Jersey on November 12, 2024, following a seamless transition for existing users. The platform operates under Bally’s Atlantic City license and aims to deliver a more integrated, user-friendly betting experience.
Bettors can access a wide range of betting options, including moneylines, point spreads, totals, parlays, prop bets, and futures on popular sports like the NFL, NBA, MLB, NHL, and more. Unique features like live betting, cash-out options, and live streaming further set Bally Bet apart from the competition.
In addition to its online presence, Bally Bet operates a retail sportsbook at Bally's Atlantic City. This facility features a central 25-foot-wide LED video wall, flanked by two 10-foot-wide LED video walls, 10 video displays, three betting windows, and eight kiosks, providing patrons with a comprehensive in-person betting experience.
Golden Nugget Sportsbook New Jersey
Golden Nugget is another popular online sportsbook in New Jersey. It launched in the state in August 2018 and is operated by Landry's Inc., a company that owns and operates a range of casinos and restaurants across the United States.
The Golden Nugget Casino and Hotel in Atlantic City existed before sports betting was legalized, and there is now a physical Golden Nugget Sportsbook at the venue to supplement the web-based product.
New upcoming sportsbooks in New Jersey
Under New Jersey gaming laws, each of the nine licensed casinos and the three licensed horse racing tracks can obtain sports gaming licenses. Each licensee can have one physical sportsbook at their facility. They are also permitted to have three individually branded online sportsbooks or skins.
When you do the math, there can be a total of 36 distinct online sportsbooks. This means there are still a number of slots open, but the market is already crowded.
These are the sportsbooks that we expect to launch in NJ in the year of 2024:
SI Sportsbook New Jersey (Coming soon)
SI Sportsbook NJ is another operator that is taking advantage of name recognition in the sporting community. On the surface, it appears to be relatively new, but that is deceiving. 888Sport launched right after sports betting legalization in 2018. They joined forces with Authentic Brands Group, the owner of Sports Illustrated, and the 888Sport product became SI Sportsbook.
The result is a very usable sports betting platform. They have created a pleasant virtual environment with some convenient features. People that like to get the best odds may want to check out the site because they are the home of the SI Superboosts.