The report, titled “2023 Sports Fan Insights: The Beginning of the Immersive Sports Era,” found that while sports betting is popular with many fans, there are still concerns about how it is being marketed and integrated into the viewing experience.
The Deloitte report found that two in three non-betting fans say they see too many sports betting advertisements. Additionally, 59% of non-bettors are concerned about the long-term impacts of sports gambling advertising.
These findings suggest that the sports industry needs to be more mindful of how it markets sports betting to non-bettors.
The findings also discovered that there is a generational divide when it comes to sports betting. Gen Z fans are especially interested in integrated sports viewing and social experiences, and many of them use sports betting apps as a way to connect with other fans.
However, older fans are more likely to worry about the possibility of gambling addiction and other negative consequences.
The Deloitte report concludes that the sports industry needs to find a way to balance the interests of both bettors and non-bettors.
This means finding ways to integrate sports betting into the overall fan experience without alienating those who do not want to participate. The report also suggests that the sports industry needs to be more transparent about the risks associated with sports gambling.
What New Jersey Can Do to Improve
- New Jersey sports leagues and teams should consider the findings of this report when developing their marketing strategies for sports betting in NJ.
- New Jersey sports fans should be aware of the risks associated with sports gambling and sports betting apps in NJ and gamble responsibly.
- The New Jersey sports industry should work to find a way to balance the interests of both bettors and non-bettors.
Here are some additional details from the report:
- The report surveyed over 1,000 sports fans in the United States.
- The survey found that 40% of sports fans have bet on sports in the past year.
- Of those who have bet on sports, 70% say they do so online.
- The most popular sports to bet on are football, basketball, and baseball.
- The report found that sports betting is most popular among Gen Z fans.
- Gen Z fans are more likely to use sports betting apps and to bet on live games.
- The report suggests that the sports industry should focus on creating integrated sports viewing and social experiences for fans.
- The report also suggests that the sports industry should be more transparent about the risks associated with sports gambling.
Overall, the report finds that the sports industry is still struggling to find the right way to integrate sports betting into the overall fan experience.
However, the report also suggests that there are some promising trends, such as the growing popularity of sports betting among Gen Z fans.
The sports industry will need to continue to experiment and find ways to balance the interests of both bettors and non-bettors in order to fully realize the potential of sports betting.
