SimpleBet will provide Hard Rock with a micro-betting solution for MLB, NBA, NFL, college football, and basketball seasons. The timing of the partnership is favorable for Hard Rock, coinciding with the upcoming NBA Finals scheduled to begin on June 1.
SimpleBet will provide Hard Rock with a micro-betting solution for MLB, NFL, college football, and college basketball seasons.
“Hard Rock Sportsbook is committed to building the best product in the market, and we know our players will enjoy the addition of play-by-play bets on football, basketball, and baseball to our already robust selection of in-play offerings,”
said Hard Rock Digital president Matt Primeaux in a joint statement with SimpleBet on Tuesday.
According to Primeaux, integrating Simplebet’s markets is ideal for sports fans who prefer shorter game experiences. It is also suitable for casino players who enjoy the excitement of fast-paced games like slots, roulette, and blackjack.
“We believe this integration can provide entertainment for any type of online player and bring new players to our platform,” said Primeaux.
Today, Hard Rock’s online sports betting platform is available in six states — New Jersey, Indiana, Virginia, Ohio, Iowa, and Arizona.
Hard Rock has achieved substantial betting handle figures in these states, including over $51 million in Indiana within eight months, $47 million in Virginia within 13 months, $46 million in Ohio in just three months, and $43 million in Arizona within 13 months.
“Hard Rock is a global brand that needs no introduction, and we’re delighted to partner with them and offer an immersive digital betting experience like no other.”
– Chris Bevaliacqua, co-founder & CEO of Simplebet.
Simplebet’s products and gaming partners
SimpleBet is a tech provider specializing in micro-betting within the sports betting sector, employing machine learning and real-time technology. It allows fans to place bets on micro-events occurring within a game, such as an individual pitch, swing, or shot.
SimpleBets in-play markets became popular this year during the Super Bowl and NFL playoffs. Punters had a choice of nine selections in the market, including QB, RB1, RB2, WR1, WR2, WR3, TE, “other player,” and a “no touchdown” option.
During the initial three rounds of the playoffs, SimpleBet saw an increased interest in its products, such as the “Who will score a touchdown on this drive?” bet. For reference, 65 touchdowns were scored across the twelve games.
Hard Rock Digital is the latest addition to Simplebet’s roster of gaming partners, following DraftKings, Bet365, and Caesars Sportsbook.
The UK-based sportsbook Amelco also recently joined the roster last month, expanding its market in the U.S. and North America.
Micro-betting is Projected as the Next Big Thing
Some industry experts predicted micro-betting would be the next big thing in sports gambling as it allows players instant gratification compared to the standard sports betting form.
Founder and CEO of Betr Joey Levy also maintains that it would become the preferred sports betting method for many individuals.
However, the rapid-fire betting method raised concerns regarding responsible gambling behavior.
Keith Whyte, executive director of the National Council on Problem Gambling, expressed his concern on how the high frequency of micro-betting might lead players to seek repeated bets for the thrill.
He emphasized the importance of transparency among companies offering micro-betting, urging them to provide information about the associated risks and promote responsible gambling practices.
