HomeNJ Sports Betting NewsFanatics to Rebrand PointsBet in New Jersey

Fanatics to Rebrand PointsBet in New Jersey

Fanatics, the leading US sports apparel retailer, has closed on the first eight states in its acquisition of PointsBet USA. PointsBet's mobile sports betting app and website in Colorado, Iowa, Kansas, Maryland, New Jersey, Pennsylvania, Virginia, and West Virginia will soon be rebranded to "PointsBet, a Fanatics Experience."

Image: IMAGO / ZUMA Wire

The rebrand will begin in New Jersey in the next few weeks. New Jersey sports bettors should expect a PointsBet New Jersey app with a new look, newer and better features, and promotions.

Fanatics says the rebrand will allow New Jersey sports bettors better access to its sports merchandise, collectibles, and other souvenirs and fan gear. Fanatics plans to invest heavily in marketing and promotions in New Jersey and hopes it will attract new business to the PointsBet, a Fantatics Experience app and website.

In addition to the New Jersey offerings, Fanatics is making serious moves throughout the US. The company recently opened two retail sportsbooks in New Jersey and plans to expand into the retail sports betting marketplace.

“We are excited about what we are building at Fanatics Betting and Gaming and this acquisition accelerates our plans,” said Fanatics CEO Matt King. “We have a 10-year plan that focuses on the customer and not market share.”

What New Jersey Sports Bettors Can Expect

Here are some of the amenities New Jersey sports bettors can expect from the PointsBet, a Fanatics Experience app and website.

  • A new PointsBet app with a refreshed look and feel
  • Additional features and promotions like odds boost and additional in-game and micro-betting options
  • Better offerings of Fanatics’ sports merchandise and collectibles, such as trading cards, will be available through the app and website
  • Increased marketing and promotions in New Jersey

What Does PointsBet, a Fanatics Experience, Mean to New Jersey Bettors

King claims that the company will “acquire customers efficiently, allowing us to return savings to customers by investing in the customer experience at Fanatics Sportsbook and PointsBet, a Fanatics Experience.” 

Still, he failed to elaborate on how the company plans to acquire customers efficiently. With the NFL season opening up this Thursday, New Jersey gamblers should be looking for special promotions and bonuses from Fantatics and PointsBet, a Fantatics experience.

PointsBet failed to capture the New Jersey betting markets, lagging far behind industry giants FanDuel, DraftKings, BetMGM, and Caesars sportsbooks.

This trend continued throughout the US, and it will be interesting to see how the Fanatics business model differs from the largely unsuccessful PointsBet strategy and how King and Fantatics plan on competing with the Garden States’ leading betting companies.

PointsBet had a reputation for limiting winning sports bettors. This reporter hasn’t heard any of these issues from the Fanatics Sportsbooks already operating in Maryland, Massachusetts, Ohio, and Tennessee.

Hopefully, Fanatics will address this issue and post betting limits that won’t be changed based on the New Jersey sports bettors betting success.

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