According to the report, that total was up about 1.8% from July 2024, but down from June’s stronger month. Sportsbook revenue came in at $74.8m, which implies a hold of roughly 11.3% for the month.
Mobile betting continued to dominate, accounting for about 95% of all wagers statewide.
Handle Snapshot and Year-Over-Year Context
July is usually a quieter sports month, with no NFL and fewer daily marquee events, and this year followed that pattern. The $664m NJ sports betting handle edged past last July’s $652.3m, reflecting steady demand even in the off-season.
Compared to June 2025, when handle hit about $790m, July slipped nearly 16%, which tracks with typical summer slowdowns. Big leagues still on the board—like MLB—helped keep betting volume stable, but the calendar simply offers fewer high-profile games.
Even so, New Jersey remains one of the top U.S. markets for legal wagering, consistently posting monthly figures near or above the $600m mark during slower periods.
Mobile vs. Retail, Hold, and Tax Notes
NJ mobile betting apps drove nearly $631m of July’s handle, or about 95% of the total, while retail books took $33.1m. The channel split remains remarkably consistent month to month, underscoring how strongly New Jersey players favor apps over in-person windows.
Sportsbook win of $74.8m on $664m wagered works out to an estimated 11.3% hold—well within normal variance given a baseball-heavy slate and parlays. It’s also worth noting a policy shift that started July 1: the tax rate on online sports betting (and iGaming) increased to 19.75%.
That change affects operator tax bills rather than the posted odds, but it can shape long-term business decisions, including promotions and market strategy.
Looking ahead, handle typically climbs with the return of NFL and college football in late August and September, so July’s results set a solid baseline before the fall surge.
